Jennifer Ross

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Jennifer Ross is the co-founder and co-CEO of Swoon, the zero-sugar beverage brand reinventing the classics, like lemonade and iced tea. She co-founded the brand alongside her friend and former Harvard Business School classmate, Cristina Ros Blankfein.

Jennifer was diagnosed with Type 1 Diabetes at the age of 6 and has long been an advocate for the advancement of diabetes research. While still in high school, she founded and organized Rock the Cure, a concert to benefit Breakthrough T1D (formerly JDRF), which raised over $200,000. Now, she’s tackling sweetened beverages, knowing they’re the #1 source of added sugar. With Jennifer at the helm, Swoon is on track to eliminate one billion grams of sugar from the supply chain.

Prior to receiving her M.B.A, Jennifer worked on marketing and operations at Fanvision, and previously served as an Analyst at Goldman Sachs in the Merchant Bank’s Real Estate Group. She holds a B.A. in Government from Dartmouth College and an M.B.A from Harvard Business School.